This paper examines the market signals emerging as organisations move from experimenting with agents to operating them as governed, monetised infrastructure.
From SEO to AEO: The End of the Search Economy
User behaviour has changed. People no longer “search”; they ask. This shift introduces Answer Engine Optimisation (AEO).
The Era of Agentic AI
Examining the rapid adoption of agentic AI, the value organisations are realising, and the governance challenges emerging as autonomy increases.